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The Experts Weigh In: Two Strategies for Recession-Proofing Your Business

As COVID-19 shakes businesses around the country, today is a great time to reflect on the victories of those who’ve survived previous financial struggles. In particular, the 2008 recession offers valuable lessons from entrepreneurs who shifted to either a “prevention” or a “promotion” focus. Here are two real-life success stories, with takeaways for your team.Continue reading “The Experts Weigh In: Two Strategies for Recession-Proofing Your Business”

Pack Extra Meaning into Your Message with Strategic Color Combinations

Of all the elements of design, color is probably the most challenging to understand.  Color originates from a light source that is viewed directly or seen as reflected light. While colors can be displayed in spectrums, prisms, or contrasts, the power of colors is not only in their arrangement, but in the way we perceiveContinue reading “Pack Extra Meaning into Your Message with Strategic Color Combinations”

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